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The Crier

Global Media & Marketing Services Ecosystem (Media, Performance & Creative Services)

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What the buyer wrote

The British Council is seeking a single Global Lead media agency, with the ability to deploy approved specialist partners under an Exception Policy including China carve-out arrangements, to deliver global paid media services across English, Exams and Cultural Engagement.

Bid for this and lost? There is a short window in which the decision can be questioned.

Awarded to

Omnicom Media Group Europe Limitedends (22 Oct 2028)
Omnicom Media Group Europe Limitedends (22 Oct 2028)

Details

What the buyer calls it
Global Media & Marketing Services Ecosystem (Media, Performance & Creative Services)
How they are buying
Advertised, then negotiatedThe buyer talked terms with bidders rather than taking fixed offers.
Work starts
22 Oct 2026
Work ends
22 Oct 2028
Where
in London

Who the buyer named

Nektaria Theodoropoulou was the named contact on this notice.

Nektaria.Theodoropoulou@britishcouncil.gr