Improving consumer comprehension of contractual terms

CCS RM6004 Behavioural Insights Framework The issues with low readership and comprehension of contractual terms and privacy notices The fact that very few consumers read terms and conditions is well evidenced and widely acknowledged. Just 33% of consumers claim they usually read website terms; websites' server data suggest that only 1% actually do.1 Studies asking consumers about terms immediately after a purchase find only a third understand many of the basic terms.2 Evidence also shows that low levels of readership and comprehension expose consumers to detriment. One in ten consumers has experienced regret in the past 12 months for not reading the terms and conditions.3 Two thirds of a…

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