Infant Feeding Support Service - St Helens

The benefits and importance of breastfeeding has been recognised locally and improving the rates of breastfeeding is an identified priority for St Helens. Rates of breastfeeding are affected by socioeconomic factors, cultural norms and support. For many women, breastfeeding is unfamiliar to them. They were not breastfed and do not know anyone who has breastfed their child. Engagement with local women has shown that although some are prepared to breastfeed, support from partners, grandparents and others is often absent and they are actively discouraged from continuing to breastfeed. Changing this culture and practice is a major challenge and r…

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