Integrated Marketing Campaign to Calderdale Businesses

We are seeking to procure an agency to produce and deliver a fully integrated marketing campaign using a range of channels within the marketing mix that engages Calderdale businesses, in particular; sole traders, micros, macros and SMEs. The successful candidate needs to ensure business-to-business marketing and communications activity reaches, engages and speaks to local businesses. This campaign will: • Review existing employer facing marketing and employer engagement activity and; • Develop a fully integrated marketing plan that will:- - Target businesses and raise the visibility of the Rise offer …

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