What the buyer wrote
Birmingham City University (BCU) uses a customer relationship management (CRM) system to communicate with prospective students, regularly sending content and information to those for whom it has contact details. This tender process aims to secure a new and more sophisticated system, which will significantly extend our current capacity to communicate with, and nurture the interest of, prospective students of all kinds – early enquirers, registrants and attendees of open days, as well as applicants. The system would be applicable to Home, International, UG and PG (including PGR) markets.
Details
- What the buyer calls it
- IT087 - CRM Solution for Marketing
- How they are buying
- Advertised, shortlist firstSuppliers applied to be considered, and the buyer picked who went on to bid.
- Type
- services
- Framework
- Yes: joining it lets you bid for call-offs without a new tender each time
- Kind of work
- Software development
Who the buyer named
The buyer published a contact address on this notice.