ITQ:Place marketing campaign to help change perceptions of Craven and South Lakeland

The goal of GPLD is to address the net migration of young people from the region and use arts, culture and heritage as a catalyst for change, to attract and retain younger people and young families who might otherwise not consider remaining in, returning to, or moving to, this rural area, with a specific focus on under 35s. The successful organisation will be responsible for the successful delivery of a fully integrated and impactful marketing campaign which will include; place branding/profiling to change perceptions of Craven and South Lakeland in the eyes of younger residents, potential residents and visitors; public relations activity to promote the work of the programme to local, reg…

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