ITT for Marketing & Advertising - Tap-it Marketing Campaign

In order to achieve the aim of improving women’s safety, London Councils will oversee a publicity campaign to increase downloads of the app. London Councils is looking to appoint a contractor to create, implement, oversee and evaluate a publicity campaign to achieve 30,000 downloads of a women’s safety app in London. We expect a significant element of the campaign to be digital, although communications collateral may be part of the campaign if the contractor deems it beneficial. In addition, we also expect collateral [digital and other] which could be used by the 32 boroughs and the City of London to promote the app themselves through their existing channels and networks. Elements of …

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