ITT: Good Recruitment for Older Workers: Understanding and improving recruitment language, imagery and messaging

We know from our previous work that perceived age-bias is quite common in the recruitment process, with our own polling showing that nearly a third of people aged over 50 feel they have been turned down for a job because of their age . Age-related stereotypes - sometimes negative, sometimes positive - abound and can affect people's attitudes and behaviour, but we do not have enough evidence directly linking stereotypes to hiring decisions, or very much evidence on promising approaches to overcoming age-bias and discrimination in the recruitment process. For this Invitation to Tender we are interested in commissioning a research team to help build our understanding of the kinds of language…

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