IWM/2526/APE/3466: Audience Segmentation Development Project for Imperial War Museums
What the buyer wrote
Imperial War Museums (IWM) is seeking a research partner to develop a comprehensive and future-facing audience segmentation system. This new approach will replace our existing segmentation, created in 2015, and will be designed to reflect the full spectrum of IWM’s audiences—both current and potential. The segmentation system should be transformational, enabling IWM to better understand and connect with diverse audience groups. It will inform and enhance decision-making across the organisation, supporting the development and promotion of public programming, exhibitions, events, digital content, and engagement initiatives. We are looking for a partner who can deliver a bespoke segmentation mo…
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Awarded to
Details
- What the buyer calls it
- IWM/2526/APE/3466: Audience Segmentation Development Project for Imperial War Museums
- How they are buying
- Advertised, open to anyoneAny supplier could bid without being invited first.
- Type
- services
- Work starts
- 1 Dec 2025
- Work ends
- 30 Jun 2026
- Where
- in London
- Kind of work
- Research, evaluation and insight
Who the buyer named
The buyer published a contact address on this notice. Questions closed on 22 Sep 2025, 16:00 BST.