Iwm Duxford Air Shows: Proposition & Creative Development Brief

A review of air show peers illustrates there’s really no one like us out there. IWM Duxford’s provenance and history as RAF Duxford, the fact that we house flying historic aircraft on site (rather than just static displays), our live action airfield, our immense physical space which includes renowned major exhibition spaces like Air Space and The American Air Museum, make us an unrivalled air show experience. However, some peer air shows are very proactive about their vision and mission – why they stage air shows. As a national and international museum brand, we need to be clearer about why we do things. Communicating what air shows mean to us and why we do them could become a very clear…

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