L25013-T-SG - Customer Data Unification Platform
What the buyer wrote
LLA has the aim of delivering seamless & personalised guest experiences at every touchpoint that drive value for the guests and the business. In order to meet this ambition, LLA requires a suitably experienced and technologically capable Customer Data Platform provider to unify LLA’s guest data into a single customer view, ingest relevant contextual data from the operation and third parties to orchestrate personalised, contextually relevant and useful guest experiences delivered seamlessly across existing and new touchpoints as they are developed. This contract would be awarded for a six-year period. This will be subject to good performance of the supplier and success of the platform, that i…
Details
- What the buyer calls it
- L25013-T-SG - Customer Data Unification Platform
- How they are buying
- Advertised, then negotiatedThe buyer talked terms with bidders rather than taking fixed offers.
- Type
- services
- Where
- in the East of England
- Kind of work
- Software development, Data, analytics and AI
Who the buyer named
Terry Gittins was the named contact on this notice.