Lead Marketing Communications — Strategic and Creative; Digital Marketing Communications and Direct Customer Experience Marketing
What the buyer wrote
LNER — the brand operating long-distance train services from London to Yorkshire, the north-east of England and Scotland — is reviewing its marketing agency setup. In a 3-lot tender covering creative communications across offline, online and Direct Customer Experience & Loyalty Marketing, we are looking to procure a supplier or suppliers who will drive our business into the future, building our brand and delivering powerful, effective and efficient communications across all marketing channels. We have data, insight, technology, budget, drive, creativity, product and expertise on our side. What we need from our partner(s) is truly cross-channel strategic thinking; joined up planning; an effic…
Details
- What the buyer calls it
- Lead Marketing Communications — Strategic and Creative; Digital Marketing Communications and Direct Customer Experience Marketing
- How they are buying
- Advertised, then negotiatedThe buyer talked terms with bidders rather than taking fixed offers.
- Type
- services
- Lots
- 3
- Kind of work
- Marketing, advertising and communications
Who the buyer named
The buyer published a contact address on this notice.