Liverpool City Region - Business Events Strategy & Commercial Subvention Model

Based on the key issues identified in the tender documentation, external expertise is required to develop new business tourism strategy for the Liverpool City Region. The intention is to increase the competitiveness of the region in bidding for lucrative conference/business events activity as well as improving the alignment between the region's destinations, venues and the convention bureaus in converting leads/enquiries. In creating the level of subvention that will enable the City Region to enter these markets, detailed commercial modelling and engagement with the private sector will be a prerequisite to ensure the end solution is sustainable, well governed and the necessary business rul…

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