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Marketing Automation Platform for the National Gallery

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What the buyer wrote

We are appointing an advanced, multi-channel Marketing Automation Platform to deliver improved engagement and significant income uplift. The platform is able to intelligently and efficiently leverage our existing CRM data and respond dynamically to customer behaviours to facilitate personalised, persuasive and timely journeys. The platform will: • Enhance and support our existing tech stack; • Have an off-the-shelf integration with the Tessitura database; or have it on the roadmap for launch within the next 4-5 months at a satisfactory phase; The same platform offers a direct integration with our current e-commerce setup or equivalent solutions to leverage e-commerce customer/shop-front dat…

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Awarded to

Dotmailer Limited£510kends (31 Mar 2030)

Details

What the buyer calls it
Marketing Automation Platform for the National Gallery
How they are buying
Advertised, then negotiatedThe buyer talked terms with bidders rather than taking fixed offers.
Work starts
11 Oct 2026
Work ends
31 Mar 2030
Where
in London

Who the buyer named

The buyer published a contact address on this notice.

contracting@nationalgallery.org.uk