What the buyer wrote
The Rail Delivery Group (RDG) is seeking a supplier to manage a comprehensive consumer research programme for our national marketing and Railcard campaigns. RDG oversees the promotion of the UK rail industry, including the “Nothing Beats Being There” (NBBT) national marketing campaign and a range of Railcard products offering discounted fares. The research will evaluate the performance of these campaigns, track brand awareness, and provide actionable insights for ongoing and future strategies. The successful supplier will deliver continuous data collection, pre- and post-campaign analysis, and creative testing, with results reported on a periodic and quarterly basis. Collaboration with othe…
Details
- What the buyer calls it
- Marketing & Branding Research
- How they are buying
- Advertised, then negotiatedThe buyer talked terms with bidders rather than taking fixed offers.
- Type
- services
Who the buyer named
Sam Stevens was the named contact on this notice.