Marketing Media Buying Framework
What the buyer wrote
ScotRail Trains Limited (ScotRail or SRT) are issuing this PQQ to create a single supplier framework for a prospective third party for media buying services to execute the annual marketing calendar, which includes national, local, and tactical campaigns. The proposed term of the framework is 2 years initially, with the option to extend for 3 further 12-month periods (2+1+1+1).
Details
- What the buyer calls it
- Marketing Media Buying Framework
- How they are buying
- Advertised, then negotiatedThe buyer talked terms with bidders rather than taking fixed offers.
- Type
- services
- Framework
- Yes: joining it lets you bid for call-offs without a new tender each time
- Where
- in Scotland
- Kind of work
- Marketing, advertising and communications
Who the buyer named
The buyer published a contact address on this notice.