Media Buying

The purpose of this Framework Agreement is to provide central government (and the wider public sector) with a new, open and transparent approach for the media buying agency, to provide the best possible outcomes for communication campaigns whilst providing value for the taxpayer. The successful media buying agency needs to be capable of providing excellent customer service, as well as delivering value for money. They must also be willing and capable of working in partnership with media buying agencies to deliver the media buying aspect of fully integrated campaigns for government. The media buying agency will be part of the initial brief to enable integration and ensure the agreed process fr…

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