What the buyer wrote
Nest is seeking a strategic media partnership to support the development and delivery of its FY2026/27 brand activity. Nest exists to ensure everyone has access to a workplace pension and to build financial peace of mind for all. As a public service organisation with over 14 million members, Nest has a significant opportunity (and responsibility) to help UK workers feel confident, informed and reassured about their pensions. Historically, Nest’s growth has been driven by automatic enrolment, with limited focus on brand building or direct engagement with members. As a result, brand awareness and understanding remain low, and competition within the pensions market is increasing. This opportun…
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Details
- What the buyer calls it
- Media Partnership
- How they are buying
- Advertised, then negotiatedThe buyer talked terms with bidders rather than taking fixed offers.
- Work starts
- 4 Jan 2027
- Work ends
- 3 Jan 2028
- Where
- in London
Who the buyer named
The buyer published a contact address on this notice.