What the buyer wrote
Post Office seeks to enter into contracts for : Lot one : Media Planning and Buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). This includes Attribution Modelling including Econometric Modelling. The estimated value of this Lot is in the range of 12.5m to 65m GBP ex VAT over 5 years. This includes the value of our media buying spend which is currently in the range of 7-9m GBP ex VAT annually for this Lot. Please note that all figures giv…
Details
- What the buyer calls it
- Media Planning and Buying and associated services
- How they are buying
- Advertised, then negotiatedThe buyer talked terms with bidders rather than taking fixed offers.
- Type
- services
- Work starts
- 30 Jul 2021
- Work ends
- 31 Jul 2026
- Kind of work
- Marketing, advertising and communications
Who the buyer named
The buyer published a contact address on this notice.