Media Strategy and Buying Services

The BBC is responsible for ensuring that all audiences are aware of the programmes and services that their licence fee has funded and how they can access them to achieve maximum value from their licence fee. New digital behaviours, particularly for younger audiences, means that it is becoming increasingly challenging to reach young audiences solely through promotion on our owned media channels. Thus, it is essential, in order to fulfil our responsibilities, that we use paid for media channels to complement our owned media. The BBC has therefore procured a media agency to manage the planning, buying and return on investment evaluation of external media activity, as well as delivering strat…

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