What the buyer wrote
First Rail Holding (FRH) is tendering for a supplier to supply Media Strategy, Planning and Buying services to the following train operating companies and open access operators. * First Trenitalia West Coast Rail Limited - Avanti West Coast (AWC) * First Greater Western Limited (GWR) * First MTR South Western Trains Limited (SWR) * Hull Trains Company Limited * East Coast Trains Limited We require an agency that can provide the following Media Strategy, Planning and Buying Services. * Delivery of value for money, as well as providing excellent customer service including strategic implementational buying advice; * Capability of working in partnership with other agencies and specialists to del…
Details
- What the buyer calls it
- Media Strategy, Planning and Buying Services
- How they are buying
- Advertised, then negotiatedThe buyer talked terms with bidders rather than taking fixed offers.
- Type
- services
- Kind of work
- Marketing, advertising and communications
Who the buyer named
Rachel Crockford was the named contact on this notice.