Mental Health and Wellbeing Customer Insight and Social Marketing Campaign

North Yorkshire Public Health Team is seeking to commission a high quality, evidence-based customer insight and social marketing campaign (\"the Campaign\") for a contract to commence on the 1 May 2017. The outcome of the Campaign is \"To improve and promote the mental wellbeing of North Yorkshire residents, particularly in the identified groups, and increase uptake of evidence based mental health advice\". The Campaign shall focus on population mental health and wellbeing and will use customer insight data and research literature to design an effective campaign which adopts evidence-based approaches (such as the Five Ways to Wellbeing) and appropriate communication channels to raise awarene…

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