Monetisation of Government Comms

The Marketing team have had a number of specific approaches from international partners for both consultancy and creative support, based on the award winning PHE social marketing campaigns. There is an opportunity for the team to commercialise the work that has been done by the team as well as build on PHE’s international reputation in the field of social marketing and behaviour change. This area of expansion was considered as part of the recent Cabinet Office Capability review. It was strongly recommended that this work be taken to the next level to identify what could and should be commercialised. Following the review PHE were approached by the Government Communication Service (GCS) to c…

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