What the buyer wrote
Annual provision of Mosaic Public Sector at household level for the Essex County Council area. This is for more than 650k households across Essex (Essex districts only, no Southend and Thurrock). • Mosaic is a ready-made national customer segmentation tool developed by Experian • Mosaic classifies every household in the UK into one of 18 national 'groups' and 68 'types', based on their social, cultural and economic behaviour • Mosaic contains over 1,200 indicators which describe the likely characteristics and behaviour of each household • Mosaic contains data on themes such as demographics, lifestyles and communication preferences • Data is updated annually, and recently substantial improvem…
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Awarded to
Details
- What the buyer calls it
- Mosaic Public Sector
- How they are buying
- The buyer did not say
- Where
- in the East of England
Who the buyer named
Nigel Hopgood was the named contact on this notice.