Motivations for people with a positive FIT to proceed to colonoscopy

NHS England are seeking a supplier to deliver a mixed method insight and evaluation contract for the provision of insight to understand why those with a positive Faecal Immunochemical Test (FIT) have not chosen to proceed for a colonoscopy and understand what would have motivated and/or influenced them to undergo a colonoscopy. The findings will be used to influence service improvement to reduce inequalities across the population.