NAT001-0300 Media Monitoring and Evaluation CCS RM3708
What the buyer wrote
The National Lottery Promotions Unit (NLPU) runs communications campaigns throughout the year and requires a media monitoring and evaluation service to assess the impact of its work across UK-wide (including Northern Ireland) newspapers, magazines, online, and broadcast media. The NLPU is seeking a media monitoring to provide daily press cuttings and to evaluate the impact of this coverage and provide data to include, as a minimum: - Volume of coverage - Opportunities to see - % Message communication - % Coverage with spokesperson - % Reach all adults - % Reach National Lottery players These metrics are required for the NLPU's total output and for each campaign. The NLPU's…
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Details
- What the buyer calls it
- NAT001-0300 Media Monitoring and Evaluation CCS RM3708
- How they are buying
- Called off an existing agreementThe work went to a supplier already on a framework or dynamic market.
- Type
- services
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 17 Jul 2019
- Work ends
- 17 Jul 2021
Who the buyer named
The buyer published a contact address on this notice.