NHS Long Term Plan Campaign

The additional £20.5 billion a year by 2023/24 promised to the NHS earlier this year demonstrates that health is the government's top spending priority. A sustained and targeted communications programme is now needed to build public awareness and show how the NHS's Long Term Plan (LTP) will deliver improvements for patients and good value for the taxpayer. Research consistently shows that the NHS is the most important priority that people want Government to tackle. Whilst overall experience remains positive (and the UK public are more positive about our health service than people in most other developed nations), there is growing concern about the level of funding that the NHS is receivin…

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