NML Visitor Profiling Survey

National Museums Liverpool is looking to commission a research company to conduct out annual visitor profiling survey throughout our eight venues in the Liverpool City Region. We require the development of a comprehensive quantitative visitor survey package that will provide us with a wealth of information about our visitors. The key data that we would need the survey to provide includes: 1) Basic profiling information • Age and gender of respondent and those accompanying them • Where the respondents live- postcode data • Repeat visits to NML venues • Museum & Gallery visiting habits in general and to NML specifically • Ethnicity breakdown • NS SEC breakdown (and SEG for compar…

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