Ofwat Residential Customer Segmentation Project - Phase 1

Objectives To successfully deliver an impactful and relevant customer segmentation model for Ofwat, we believe that the chosen model not only needs to enhance our evidence base, support our regulatory work and enable our organisation to gain a better understanding of water customers in general, but will need to be a meaningful tool across our programmes, enabling specific programmes to deliver better outcomes for customers. In order to achieve these goals, we identified several objectives that have to be met when delivering this project. The proposed segmentation model will enable Ofwat to: 1. Gain a better understanding of the wants and needs of water customers and be able to bet…

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