PAN1164 - Social Marketing for Oral Health

Leicester City Council wishes to raise awareness of oral health to local people. In an attempt to promote a consistent message across the City, the council would like to deliver targeted and specific oral health messages to defined target audiences which are consistent with our current Healthy Teeth, Happy Smiles! programme which can be viewed at www.leicester.gov.uk/healthyteethhappysmiles The oral health of young children is an accurate mirror to the quality of their diet, parenting and living conditions in general. Poor oral health is a timely indicator of sub-optimal diet and parenting in early life. Poor baby feeding practices, weaning habits, lack of hygiene and diets high in sugar…

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