PAN1766 - Destination Management Plan - Leicester & Leicestershire

Leicester City Council (the Authority), on behalf of Marketing Leicester & Leicestershire, invites quotations from experienced place branding, destination marketing and management consultancies and business tourism specialists for the provision of a Place Brand Strategy, Destination Management Plan and Business Tourism Strategy for Leicester and Leicestershire to aid economic growth in the sub-region. Overview It is recognised that for the sub-region to achieve its ambitions in respect of the leisure and business visitor economies, it needs a coherent strategic approach. Currently the City Tourism Forum and district-based tourism partnerships work to their own individual blueprints and…

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