What the buyer wrote
Assignment under the Market Research Framework MR130001 HMRC’s vision is to deliver a 21st century transparent tax system, enabled by digital services which are safe and easy to use for the customer, inexpensive for HMRC and ensures revenue sustainability. The research will support HMRC’s objective to reduce contact and migrate customers to digital channels by understanding how to achieve this for the flagship Personal Account that will be accessible by all individuals. The research will identify the varying needs and preferences of the digital account for the customer groups targeted for migration in private and public beta. HMRC’s aim is to offer individual customers a ‘Personal Ac…
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Awarded to
Details
- What the buyer calls it
- Personal Tax Account/Digital Segmentation/ Contact
- How they are buying
- The buyer did not say
- Work starts
- 9 Feb 2016
- Work ends
- 30 Dec 2016
- Kind of work
- Research, evaluation and insight
Who the buyer named
Michelle Walker was the named contact on this notice.