Personal Tax Account (PTA) Campaign Evaluation and Development: Qualitative Research
What the buyer wrote
Assignment under the Market Research MR130001 Agreement Contract. This qualitative research will look to evaluate HMRC's first Personal Tax Account (PTA) marketing campaign. In particular, it will seek to: • understand customer reactions to the campaign; • maximise engagement with the campaign messaging and call to action; and • inform decisions on future campaign activity.
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Awarded to
Details
- What the buyer calls it
- Personal Tax Account (PTA) Campaign Evaluation and Development: Qualitative Research
- How they are buying
- The buyer did not say
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 10 Apr 2017
- Work ends
- 30 Jun 2017
- Kind of work
- Research, evaluation and insight
Who the buyer named
e.procurement@hmrc.gsi.gov.uk was the named contact on this notice.