What the buyer wrote
At Public Health England (PHE), we use a number of statistical models to inform budget prioritisation and campaign strategy, and to evaluate the impact of our marketing activity as part of the holistic evaluation we carry out for our campaigns. We currently use a bespoke model to help evaluate our Act FAST campaign. We have been using this model for nearly eight years and we have now reviewed and updated the model. Additionally, PHE has a longer term ambition to employ similar (but different) approaches to modelling the quantifiable impact of other PHE campaigns, initially with a particular focus on Change4Life The awarded contractor Now Advertising Ltd will be working across all…
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Awarded to
Details
- What the buyer calls it
- PHE Marketing Qualitative Research
- How they are buying
- The buyer did not say
- Type
- services
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 2 May 2017
- Work ends
- 2 May 2019
Who the buyer named
The buyer published a contact address on this notice.