Place Brand Development

This brief sets out the requirements for the development of a place brand for Norfolk and Suffolk. This work is being commissioned and led by New Anglia Local Enterprise Partnership. 2. Background A place brand for Norfolk and Suffolk - branded as The East - was developed following business and partner workshops in 2016. Since then, this brand has been applied selectively to a number of internal and external projects without the benefit of a consistent brand strategy. Local knowledge and research, including the new Economic Strategy for Norfolk and Suffolk, identifies that the area has quality destination assets which are currently undersold. Therefore work is being commissioned to deve…

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