Place Branding - Marketing

The key focus will be on place marketing for Medway and would cover the whole area including the five Medway towns of Chatham, Strood, Rochester, Rainham and Gillingham and the rural areas. The place marketing strategy would incorporate and complement the Invest in Medway strategy being developed by Locate in Kent as well as the area's developing destination marketing strategy. Objectives To position and sell the district and its compelling, unique advantages through an innovative, asset based, partnership approach to place marketing with a view to increasing businesses based locally, jobs, economic growth, students and people choosing to live in Medway. To bring together sta…

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