What the buyer wrote
HS2 Ltd is developing its products, services, brand and people and wants to understand how customers actually behave when interacting with the transport system, and in particular behaviours around accessibility, food/drink consumption and use of amenities, including seating and the digital offering on the train and at stations. As such, HS2 Ltd wishes to carry out a piece of ethnographic research that explores these customer behaviours in order to help develop a set of user needs to help inform key decisions in the development of the products, services, brand and people. Further details on the scope and timescales for the work are provided in the Request for Quotation documentation that w…
Details
- What the buyer calls it
- Primary Observational Research
- How they are buying
- The buyer did not say
- Type
- services
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 5 Dec 2016
- Work ends
- 5 Mar 2017
- Kind of work
- Research, evaluation and insight
Who the buyer named
HS2 Procurement was the named contact on this notice.