Primary School Health Marketing

**Brief Description - See Brief** The overall objective is to motivate and support primary schools (key stage 1 & 2) to promote healthy eating and physical activity via the Change4Life messages of ‘eat well’ and ‘move more.’ We will do this by expanding our schools activity to:  - support Change4Life consumer campaign activity, particularly focussing on parental involvement with healthy school life.  - reposition Change4Life in primary schools as the trusted ‘go to’ brand for healthy eating and physical activity that adds real value to schools, teachers, SLT, Governors, parents and pupils.  - embed healthy behaviour change throughout the schools programme Our task is to ex…

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