Provision of CEP (Customer Engagement Platform) and CDP (Customer Data Platform) Software
What the buyer wrote
The Contracting Authority is seeking to procure a hybrid Customer Engagement Platform (CEP) and Customer Data Platform (CDP) to support customer communications, engagement, and data‐driven insight across digital channels. These platforms will enable GTR to: •Deliver more relevant and personalised customer communications. •Run data-driven, targeted campaigns that increase engagement and spend. •Gain real-time insight into customer behaviour to improve campaign effectiveness. •Simplify planning, execution, and optimisation across channels, replacing fragmented tools
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Awarded to
Details
- What the buyer calls it
- Provision of CEP (Customer Engagement Platform) and CDP (Customer Data Platform) Software
- How they are buying
- Advertised, then negotiatedThe buyer talked terms with bidders rather than taking fixed offers.
- Work starts
- 29 Sep 2026
- Work ends
- 30 Sep 2029
- Where
- in London
Who the buyer named
Pearl Griga-Bardi was the named contact on this notice.