Provision of creative Marketing Agency Services for TPE and the TransPennine Route Upgrade Project
What the buyer wrote
Campaign Development & Delivery The Agency will be responsible for development and delivery of integrated through-the-line marketing campaigns for the Client to meet a written set of agreed KPIs and objectives. The detail of such campaigns will be defined in a brief with the ITN and subsequent Scope of Work. Work will include, but is not limited to: •Transpennine Route Upgrade(TRU) - as the primary customer-facing beneficiary of the Transpennine Route Upgrade, train-operator TransPennine Express has a unique responsibility to lead the programme's marketing activity, working collaboratively with Rail North Partnership, Network Rail and Northern. This is a new brief for a powerful consumer mar…
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Awarded to
Details
- What the buyer calls it
- Provision of creative Marketing Agency Services for TPE and the TransPennine Route Upgrade Project
- How they are buying
- Advertised, then negotiatedThe buyer talked terms with bidders rather than taking fixed offers.
- Type
- services
- Where
- in the North West
- Kind of work
- Transport and fleet
Who the buyer named
The buyer published a contact address on this notice.