What the buyer wrote
Rail Delivery Group (RDG) and its affiliate companies would like invite bidders to provide Creative Advertising and Marketing Agency Services. The successful supplier will develop our overall creative strategy to build, promote and land the benefits of the trains, driving awareness, consideration, and purchase of our national products such as Railcards. Deliver best-in-class communications across the offline channel mix. The successful supplier will provide creative and design services for RDG's national marketing campaigns to drive demand of train travel and products such as Railcards. The successful bidder will be working collaboratively with our media agency on an aligned creative and m…
Details
- What the buyer calls it
- Provision of Creative Marketing and Advertising Services
- How they are buying
- Advertised, then negotiatedThe buyer talked terms with bidders rather than taking fixed offers.
- Type
- services
- Kind of work
- Marketing, advertising and communications
Who the buyer named
Mark Earey was the named contact on this notice.