Provision of Digital and non-digital Media Buying Services
What the buyer wrote
RDG and its affiliate companies would like to media agency to provide media planning and buying services for RDG's National Railcards, other National Rail products i.e. 2 for 1, Interrail and other marketing activity. The successful bidder will plan, source and purchase media, using different digital and non-digital media channels to improve RDG's brand awareness and other advertising requirements in conjunction with RDG's creative agency. The appointment will primarily be for RDG's National Railcard marketing activity but will also include all other RDG, GBRTT and National Rail marketing activity that may occur on an adhoc basis during the term of any contract awarded. The tender will be…
Details
- What the buyer calls it
- Provision of Digital and non-digital Media Buying Services
- How they are buying
- Advertised, then negotiatedThe buyer talked terms with bidders rather than taking fixed offers.
- Type
- services
- Where
- in London
- Kind of work
- Marketing, advertising and communications
Who the buyer named
Mark Earey was the named contact on this notice.