What the buyer wrote
The purpose of this Request for Proposal is to seek offers to supply marketing evaluation partner for the next 3 years. Our annual marketing evaluation requirements are summarised below: 1) Measure perception changes and the impact of our marketing activity a. Understanding how our marketing changes the perceptions of our audiences b. Understanding the impact of creative: e.g. recall, memorability, intent/action, ideally this element can be done as pre-testing to ensure our creative is fit for purpose before we go live There is also a requirement this year to test our key messages with our audiences: 2) Test key messaging - understanding the resonance and impact of key messaging w…
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Awarded to
Details
- What the buyer calls it
- Provision of Marketing Evaluation Services
- How they are buying
- Advertised, open to anyoneAny supplier could bid without being invited first.
- Type
- services
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 13 Jan 2020
- Work ends
- 31 Mar 2022
Who the buyer named
Priscilla Padroni was the named contact on this notice.