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Provision of retailer in-store observational 'Country of Origin'

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What the buyer wrote

As part of the delivery of support services to the branded operating divisions, AHDB Market Intelligence (MI) is required to carry out in-store observational audits across retailers. The need for in-store observational audits came about following an investigation into whether information on country of origin and presence of quality marks on red meat packs could be obtained from retailers directly or provided through existing subscriptions to quantitative consumer panel research. In 2010 AHDB MI, through the services of an external research provider, introduced an in-store observational audit for pork (PORK WATCH), and an in-store observational audit for beef and lamb (BEEF AND LAMB WATCH). O…

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Details

What the buyer calls it
Provision of retailer in-store observational 'Country of Origin'
How they are buying
Advertised, open to anyoneAny supplier could bid without being invited first.
Type
services
Suitable for small firms
The buyer says yes. What that is worth
Work starts
31 May 2018
Work ends
31 May 2020

Who the buyer named

The buyer published a contact address on this notice.

Leonie.cormac@defra.gov.uk