Provision of the Shale Gas Message Testing Consumer Panel Project to the Department of Energy and Climate Change

A key objective for our communications campaign is to raise public awareness and understanding of the role of shale within the wider energy mix and the benefits it offers to growth and jobs. This is essential to the success of the shale policy as public opposition is currently one of the key barriers. Our insight to date shows that almost half (46% from the most recent DECC Public Attitudes Tracker) of people surveyed remain undecided on whether they support shale gas. We plan to target this undecided group in our public engagement and communication activities. Whilst we have some insight into the make-up of this audience (e.g. generally women/young people), we need to confirm this info…

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