Provision of VED Campaign Creatives & Logistics
What the buyer wrote
Our strategy is to get as close to those we believe are evading paying vehicle tax and disrupt their behaviour with clear, direct messaging in their locality. We will use a range of communication techniques and develop an integrated campaign to deliver this. Our strapline and call to action is 'Tax it or Lose it'. The campaign will run in 20 regions across the UK, using the same creatives as our last burst activity. The regions we intend to target are: Belfast, Birmingham, Bristol, Cardiff, Coventry, Doncaster, East London, Edinburgh, Glasgow, Leicester, Manchester, Newcastle, Northampton, North London, Nottingham, Peterborough, Romford, Sheffield, South London and Swansea. We in…
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Awarded to
Details
- What the buyer calls it
- Provision of VED Campaign Creatives & Logistics
- How they are buying
- Called off an existing agreementThe work went to a supplier already on a framework or dynamic market.
- Work starts
- 21 Nov 2019
- Work ends
- 20 Nov 2020
- Kind of work
- Marketing, advertising and communications
Who the buyer named
The buyer published a contact address on this notice.