What the buyer wrote
Provision of a marketing campaign to improve conversion of international UG applicants. The service is bespoke to the needs of the University of Birmingham and requires a detailed level of understanding of our CRM system. The service will be tailored to applicants of a specific list of programmes and a campaign will be developed to target improved conversion with a chosen pool of international offer holders to enable a split cohort pilot. The service provider will work with us to configure our CRM to enable this approach and so that the campaign can commence mid-cycle. They are unique in being able to do this owing to the fact that they were previously part of the same company that developed…
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Awarded to
Details
- What the buyer calls it
- QS Enrolment Solution
- How they are buying
- Given to one supplier, no competitionNobody else was asked, and the buyer has to be able to justify that.
- Type
- services
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 16 Apr 2018
- Work ends
- 16 Oct 2019
- Kind of work
- Technology and digital
Who the buyer named
Louise Stanwell-Jones was the named contact on this notice.