QU04 Birmingham Household Data & Segmentation Data Proposal - AWARD
What the buyer wrote
Birmingham City Council is seeking for providers for the provision of a customer segmentation solution that enables it to have a better understanding of residents’ characteristics, behaviours and needs. A customer segmentation toolset provides a database of information relating to the population of designated areas. It combines geography with demographics and lifestyle information to understand the different types of people in different areas. Segmentation can be used, alongside other locally held datasets, to describe geographic areas and the people living within them, allowing users to target services and communications effectively. Successful service providers will be required to pro…
Bid for this and lost? There is a short window in which the decision can be questioned.
Awarded to
Details
- What the buyer calls it
- QU04 Birmingham Household Data & Segmentation Data Proposal - AWARD
- How they are buying
- Advertised, open to anyoneAny supplier could bid without being invited first.
- Type
- services
- Work starts
- 4 Oct 2015
- Work ends
- 27 Sep 2016
- Kind of work
- Software development, SEN and inclusion services
Who the buyer named
Charlie Short was the named contact on this notice.