QU344 - Partnership for Healthy Cities (Bloomberg) project

The successful provider will be expected to scope a potential campaign and social media approaches to increase active mobility with minority populations, specifically with reference to increasing walking and cycling. They will be expected to produce options that contain effective media approaches that will focus on BAME communities in 10 target wards of Birmingham, to specifically promote walking and cycling opportunities and encourage and increase in uptake of these opportunities. The successful provider needs to formulate three ideas/concepts to us so that we have options to select from: o We expect the agreed idea/concept/option to be developed by you, the provider …

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