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Qualitative Market Research

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What the buyer wrote

NMiTE (New Model in Technology and Engineering) is the project name for a brand new HE institution with a mission to address the UK engineering skills shortage. It will offer a new approach to learning, based on real-world problem solving and blending high quality engineering, design, liberal arts and humanities with the communication and employability skills that employers need. The first full cohort will join in September 2020. NMiTE has developed a range of names and branding propositions in preparation for the launch of its new brand in January 2018. Prior to this, NMiTE wished to commission a short program of research to assess the new names and concepts with the student target audienc…

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Awarded to

YouthSight (Opinion Panel Ltd)£41.7kends (8 Dec 2017)

Details

What the buyer calls it
Qualitative Market Research
How they are buying
Quotes from a few suppliersThe buyer approached a small number directly rather than advertising it.
Type
services
Suitable for small firms
The buyer says yes. What that is worth
Work starts
1 Nov 2017
Work ends
8 Dec 2017

Who the buyer named

Jo Parkes-Newton was the named contact on this notice.

jo.parkes-newton@nmite.org.uk